The Modern Babylon at the sixth bi-annual Scoop International Fashion Show

I’ve always called London the Modern Babylon. An ancient vision that failed to become a reality hundreds of years ago, now breaths and functions just around the corner. The array of people that live or visit the city each day, one language we try to speak, multiple gods we pray, different ways we try to express our personalities…

A great proof of this living legend was the sixth bi-annual Scoop International Fashion Show, which took place on the 21st – 23rd of July in London.  400 collections from variety of British and international designers exhibited across the two most iconic, modern venues: the famous (to a number of reasons) Saatchi Gallery in Sloane Square and the beautiful Philips Howick Place Gallery in Victoria.

Designers, buyers, fashion media, bloggers, passers by from different walks of life, countries and continents, speaking multiple languages, running around and looking for different things. One would say it’s madness!  We thought it was one of the most amazing experiences so much needed to show that there are many amazing talents, waiting to be discovered outside the British Isles.

Here is what our Intern Lea Fegey has observed.

The Rainbow of jewels at the Phillips Howick Place Gallery

Scoop show was my first fashion event I’ve attended. It was a bit like going on the first date. I was buzzing with excitement days before and couldn’t wait to get through the doors.

The first location on my list was the Phillips Howick Place Gallery in Victoria. I was slightly overwhelmed with a huge and airy space.  To calm my nerves I grabbed a glass of a delicious champaign cocktail and set off on a discovery journey.

The airy Philipps Gallery

The airy Philipps Gallery

Floor by floor I went through little stands and spaces filled with beautiful designs, multiple colours and ‘to die-for’ objects. From accessories, to bags, to shoes and garments – the entire space was curated in such way, that it looked like one big boutique rather than a trade show.

One of my missions at this event was to look for new Nordic-Baltic designers who would be interested in collaboration with Kristina Goes West. To my surprise, I didn’t have to look long until I bumped into Baum und Pferdgarten, Filippa K, Joyce & Girls and many more.

Designers, buyers and fashion media at the Scoop International

Designers, buyers and fashion media at the Scoop International

The highlight of the day was the Belgituted Exhibition and Brusselism showroom, which presented catwalks, products and hot creative talents from Belgium. In the past, better known for its avant-garde fashion and quirky designs, Belgium and its designers have resurfaced back to the fashion circles, thanks to a current interest in the designers from the Nordic-Baltic region.

The epicentre of the Modern Fashion Babylon – the Saatchi Gallery

Over-excited and inspired with what I saw,  I managed to get a dedicated Scoop taxi which took me to the next stop on the Planet Fashion – Le grand Saatchi Gallery.

Models in the Saatchi Gallery

Models in the Saatchi Gallery

Due to a huge number of the participants, this year Scoop has decided to exhibit at two locations. The Phillips Howick Place was dedicated to newcomers, while Saatchi Gallery was rained by the established designers like Vivienne Westwood.

Three floors and a mezzanine were overfilled with glorious garments, bags, shoes and accessories. The atmosphere was truly radiant: everyone talked with each other, mingled around, explored collections, gathered information, shared their experience and ideas. It was like being in one city, with one agenda, one soul and mind – a Modern Babylon of fashion.

Fashion and art blended together at the Saatchi Gallery

Fashion and art blended together at the Saatchi Gallery

I ended my day exhausted, but happy and inspired. The Scoop show was a great way to explore designers I’ve never seen before , who came from countries I wasn’t familiar with. And the rising number of the Nordic-Baltic designers was a great proof that this region is getting noticed by buyers, fashion media and consumers.

Lea

 

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