Hot Brazilian temperament + Sophisticated Baltic minimalism = Viviela
They understand each other from the first glance. Their personalities match as a perfect pair of shoes to a gorgeous dress. They think alike and dream alike. Hot Brazilian temperament + Sophisticated Baltic minimalism = Viviela. Find out about the perfect creative duo behind the emerging shoe label Viviela in our exclusive interview.
KGW: You have mentioned that the name Viviela is the fusion of the first names of Viviane Leal De Melo and Ela Meneghetti Rocha. What are your roles in the creative process?
Viviane: Together we are a perfect combination of creative and analytical thinking. I am an artist, I travel a lot and I’m always searching and looking for new colours, shapes and structures. Ela is an architect, in this sense she is both rational and creative. She helps to keep everything in shape and order whether it’s about business or design process. I think we are not only soul mates but also very harmonious collaborators.
Viviane: I’m Brazilian but have been living in London for few years now. We chose Spain, as a place to manufacture our first collection for the high quality leather. Our next collection will be made in Brazil and not only because I’m from there. We believe it is going to improve the quality of materials even more. And also to be honest, the new collection will be very Brazilian in spirit!
What brings us closer to Baltics is of course Ela’s Lithuanian roots with all her classiness, sophistication and a hint of minimalism she brings to the brand to calm down my Brazilian temper.
KGW: When have you decided to build your career in fashion? Who has inspired you to make this choice?
Ela: Well, for us it wasn’t a hard choice. As two close friends, we were always dreaming of a shoe label we would work together on…Who doesn’t anyway? It’s just a matter of having enough courage and stamina to put yourself out there. I guess we didn’t fear much cause we always had each other and loads of ideas we had to put to life before we die.
KGW: Being an emerging premium shoes designer is a huge challenge. After releasing your collection on our website we have received a lot of positive feedback about your creations. How does Viviela differ from the other shoes labels? How do you manage to buy your clients’ hearts and souls?
Ela: Our aim is to make stunning high heel shoes very comfortable. We can both wear Viviela shoes all day long to the office, for a lunch, to a party. We only create what we’d personally love to wear. And what we want for our clients is to offer a product that would make them feel beautiful and confident. Just try one of our shoes on and you will know what we mean.
KGW: What is the pair of Viviela shoes every woman should have?
Viviane: I think Barnes is the one. It is very feminine and suitable for different occasions. It’s a sort of a 24-hour chic…so very hard to get it wrong with Barnes.
KGW: Which pair of shoes is your favourite? Why?
Viviane: Ealing for being classy, yet sexy, which means I can wear it with everything.
KGW: What should we look for in your next Spring / Summer 2013 collection?
Ela: It will be a splash of colour, very unusual, full of textures, details and arty shapes. Sexy Brazilian shoes with a dash of Baltic elegance, destined to make a summer in London much brighter.
KGW: What would you recommend to our readers and clients when looking for a glamorous pair of shoes?
Viviane: Just fall in love with it! Imagine wearing them on the same very night, then imagine wearing them after a year time. Still in love? Then get that pair and don’t look back!
Shop Viviela collection exclusively at Kristina Goes West online shop.